Jones, John Philip.
When ads work : new proof that advertising triggers sales / - New York : Lexington Books, c1995. - xvi, 240 p. : ill. ;
Includes bibliographical references (p. 223-231) and index.
0029166624 :
Advertising
Sales promotion
659.1
When ads work : new proof that advertising triggers sales / - New York : Lexington Books, c1995. - xvi, 240 p. : ill. ;
Includes bibliographical references (p. 223-231) and index.
0029166624 :
Advertising
Sales promotion
659.1