Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 p. : ill. ;
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
0256218994
Advertising.
Sales promotion.
Communication in marketing.
659.1
Advertising and promotion : an integrated marketing communications perspective / - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 p. : ill. ;
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
0256218994
Advertising.
Sales promotion.
Communication in marketing.
659.1