Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2007 - xvii, 414 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 405-410) and index.
9780324320879 (pbk.) 0324320876 (pbk.)
2006908266
Marketing research.
HF5415.2 / .Z537 2007
658.83
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2007 - xvii, 414 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 405-410) and index.
9780324320879 (pbk.) 0324320876 (pbk.)
2006908266
Marketing research.
HF5415.2 / .Z537 2007
658.83