Marketing management strategies and programs / (Record no. 15825)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071133227 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | RULE |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUI 1994 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Guiltinan, Joseph P. and Paul, Gordon W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management strategies and programs / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York ; |
| Name of publisher | McGraw-Hill : |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 480 p. : |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | 1 copy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | សៀវភៅអង់គ្លេស |
| Lost status | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|
| CSHL Library | CSHL Library | 2018-07-17 | ELBBL | 658.8 GUI 1994 | 000490 | សៀវភៅអង់គ្លេស |