Disrupting digital business : create an authentic experience in the peer-to-peer economy / R "Ray" Wang.
By: Wang, R. (Ray).
Material type:
BookPublisher: Boston : Harvard Business Review Press, 2015Description: vi, 191 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422142011 (hardback).Subject(s): Electronic commerce | Technological innovations -- Management | Business enterprises -- Technological innovations | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Economics / GeneralDDC classification: 658.8/72 Summary: "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- Provided by publisher.Summary: "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach--at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- Provided by publisher.
| Item type | Current location | Call number | Status | Date due |
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សៀវភៅអង់គ្លេស
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បណ្ណាល័យសេដ្ឋកិច្ច ទូរសៀវភៅអង់គ្លេស | 658.872 2015 (Browse shelf) | Available |
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| 658.87 2014 Retailing Management | 658.87 2014 Retailing Management | 658.87 2018 Smart business : what Alibaba's success reveals about the future of strategy | 658.872 2015 Disrupting digital business : | 658.88 2011 The guide to getting paid : | 659.1 2015 Advertising and Promotion | 659.1 2015 Advertising and Promotion |
Includes index.
"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- Provided by publisher.
"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach--at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- Provided by publisher.
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