Philip Kotler <br/><br/>
Principles of Marketing 

 - 16 edt 
 - USA  PEARSON  2016 
 - 731 p. 
<br/><br/><label>ISBN: </label>9781292092485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Process<br/>Marketplace and Customer Value<br/>Strategy and Mix<br/>Extending Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8