William D. Perreault, Jr Cannon, Joseph P. McCarthy E. Jerome <br/><br/>
Essentials of Marketing:  A Marketing Strategy Planning Approach/ 

 - 14th Ed. 
 - Singapore  McGrawHill  2015 
 - xliii; 717p.  ill. 
<br/><br/><label>ISBN: </label>9781259251634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Strategy<br/>Marketing Planning Approach<br/>Marketing's Value to Consumer, Firms and Society<br/>Advertising, Publicity, Sales, Promotion<br/>Ethical Marketing<br/>Distribution customer and services
<br/><br/><label>Dewey Class. No.: </label>658.8