Belch, George E. <br/><br/>
Advertising and Promotion  An intergrated Marketing Communications Perspective 

 - China  2015 
 - 842 p. 
<br/><br/><label>ISBN: </label>9789814575119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1