Mullins, John W. Walker, Orville C. <br/><br/>
Marketing Management:  A Strategic Decision-Making Approach/ 

 - 8th Ed. 
 - Singapore  McGrawHill  2013 
 - xxi, 547p.  ill. 
<br/><br/><label>ISBN: </label>9780071326377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic Management<br/>Decision-Making<br/>Marketing Approach
<br/><br/><label>Dewey Class. No.: </label>658.8