Guiltinan, Joseph P. and Paul, Gordon W. <br/><br/>
Marketing management strategies and programs / 

 - New York ;  McGraw-Hill :  1994. 
 - xvi, 480 p. :  23 cm. 
<br/><br/> 1 copy 
<br/><br/><label>ISBN: </label>9780071133227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI 1994