Li, Charlene. <br/><br/>
Groundswell :  winning in a world transformed by social technologies / 
Charlene Li, Josh Bernoff. 
 - Expanded and rev. ed. 
 - Boston, Mass. :  Harvard Business Review Press,  c2011. 
 - xv, 332 p. :  ill. ;  21 cm. 
<br/><br/>Includes bibliographical references (p. 287-305) and indexes. 
<br/><br/>Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell. 
<br/><br/><label>ISBN: </label>9781422161982 (pbk.) 
<br/><br/><label>LCCN: </label>2012419359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks--Economic aspects.<br/>Information society--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HC79.I55  / L48 2011 
<br/><br/><label>Dewey Class. No.: </label>303.48/33