Manceau, Delphine <br/><br/>
Kotler&dubois:  Marketing management 

 - 11 ed. 
 - Pearson education  Paris  2003 
 - 761 p. 
<br/><br/><label>ISBN: </label>9782744070082 
<br/><br/><label>Dewey Class. No.: </label>658.8