000			00508cam a2200181 a 4500
020			_a0029166624 :
040			_crv
041			_hEnglish
082	0	0	_a659.1
100	1		_aJones, John Philip.
245	1	0	_aWhen ads work : _bnew proof that advertising triggers sales /
260			_aNew York : _bLexington Books, _cc1995.
300			_axvi, 240 p. : _bill. ;
500			_aIncludes bibliographical references (p. 223-231) and index.
650		0	_aAdvertising
650		0	_aSales promotion
942			_cEB
999			_c10729 _d10729