000			00678pam a2200229 a 4500
020			_a0256218994
040			_cmt
041			_henglish
082	0	0	_a659.1
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective /
250			_a4th ed.
260			_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998.
300			_axxii, 762 p. : _bill. ;
500			_aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E.
942			_cEB
999			_c10799 _d10799