| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c15612 _d15612 |
||
| 020 | _a0071470425 | ||
| 040 | _cChea Sokny | ||
| 082 |
_a658 _bDan Stiff |
||
| 245 |
_aSell the brand first _bHow to sell your friend and create lasting customer loyalty |
||
| 260 |
_aUSA _bMacGraw-Hill _c2006 |
||
| 300 |
_axx,262p. _bPic, graphic _c24cm |
||
| 500 | _aPart1:Its all about the brand Part2:The core components of brand selling Part3:Understand the buyer and selling Part4:Selling brands in the business to consumer setting Part5:Selling brands in consumer to brand Part6:Impact on customer culture | ||
| 520 | _aSell the brand first reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. | ||
| 942 | _cDVD | ||