000			03939cam a2200385 i 4500
999			_c16339 _d16339
001			18507299
003			RULE
005			20181025154724.0
008			150226s2015 mau 001 0 eng
010			_a 2014042017
020			_a9781422142011 (hardback)
040			_aDLC _bCDR _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5548.32 _b.W3624 2015
082	0	0	_a658.8/72 _223
084			_aBUS090000 _aBUS025000 _aBUS041000 _aBUS069000 _2bisacsh
100	1		_aWang, R. _q(Ray)
245	1	0	_aDisrupting digital business : _bcreate an authentic experience in the peer-to-peer economy / _cR "Ray" Wang.
264		1	_aBoston : _bHarvard Business Review Press, _c2015.
300			_avi, 191 pages ; _c22 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
520			_a"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- _cProvided by publisher.
520			_a"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach--at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- _cProvided by publisher.
650		0	_aElectronic commerce.
650		0	_aTechnological innovations _xManagement.
650		0	_aBusiness enterprises _xTechnological innovations.
650		7	_aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce). _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Economics / General. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cEB