000			01632cam a2200289 a 4500
999			_c16342 _d16342
001			17341585
003			RULE
005			20181025155044.0
008			120611s2011 maua b 001 0 eng
010			_a 2012419359
020			_a9781422161982 (pbk.)
040			_aDLC _cCDR
042			_apcc
050	0	0	_aHC79.I55 _bL48 2011
082	0	0	_a303.48/33 _222
100	1		_aLi, Charlene.
245	1	0	_aGroundswell : _bwinning in a world transformed by social technologies / _cCharlene Li, Josh Bernoff.
250			_aExpanded and rev. ed.
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2011.
300			_axv, 332 p. : _bill. ; _c21 cm.
504			_aIncludes bibliographical references (p. 287-305) and indexes.
505	0		_aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInformation society _xEconomic aspects.
700	1		_aBernoff, Josh.
906			_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cEB