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008 070413s2007 ohua b u001 0 eng d
010 _a 2006908266
020 _a9780324320879 (pbk.)
020 _a0324320876 (pbk.)
035 _a(OCoLC)ocm76909998
040 _aYDXCP
_cCDR
_dOCLCQ
_dBAKER
_dUAB
_dDLC
042 _alccopycat
050 0 0 _aHF5415.2
_b.Z537 2007
082 _a658.83
100 1 _aZikmund, William G.
245 1 0 _aEssentials of marketing research /
_cWilliam G. Zikmund, Barry J. Babin.
250 _a3rd ed.
260 _aMason, Ohio :
_bThomson/South-Western,
_cc2007
300 _axvii, 414 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references (p. 405-410) and index.
650 0 _aMarketing research.
700 1 _aBabin, Barry J.
906 _a7
_bcbc
_ccopycat
_d3
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cEB