William D. Perreault, Jr Cannon, Joseph P. McCarthy E. Jerome
Essentials of Marketing: A Marketing Strategy Planning Approach/ - 14th Ed. - Singapore McGrawHill 2015 - xliii; 717p. ill.
9781259251634
Marketing
Marketing Strategy
Marketing Planning Approach
Marketing's Value to Consumer, Firms and Society
Advertising, Publicity, Sales, Promotion
Ethical Marketing
Distribution customer and services
658.8
Essentials of Marketing: A Marketing Strategy Planning Approach/ - 14th Ed. - Singapore McGrawHill 2015 - xliii; 717p. ill.
9781259251634
Marketing
Marketing Strategy
Marketing Planning Approach
Marketing's Value to Consumer, Firms and Society
Advertising, Publicity, Sales, Promotion
Ethical Marketing
Distribution customer and services
658.8