| 000 -LEADER |
|---|
| fixed length control field |
00774nam a22002657a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781259251634 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of original and/or intermediate translations of text |
Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
William D. Perreault, Jr |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Cannon, Joseph P. |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
McCarthy E. Jerome |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of Marketing: |
| Remainder of title |
A Marketing Strategy Planning Approach/ |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Singapore |
| Name of publisher |
McGrawHill |
| Year of publication |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xliii; 717p. |
| Other physical details |
ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing Strategy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing Planning Approach |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing's Value to Consumer, Firms and Society |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising, Publicity, Sales, Promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Ethical Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Distribution customer and services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
សៀវភៅអង់គ្លេស |
