Sell the brand first (Record no. 15612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071470425 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chea Sokny |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | Dan Stiff |
| 245 ## - TITLE STATEMENT | |
| Title | Sell the brand first |
| Remainder of title | How to sell your friend and create lasting customer loyalty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | MacGraw-Hill |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx,262p. |
| Other physical details | Pic, graphic |
| Dimensions | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | Part1:Its all about the brand<br/>Part2:The core components of brand selling <br/>Part3:Understand the buyer and selling <br/>Part4:Selling brands in the business to consumer setting <br/>Part5:Selling brands in consumer to brand<br/>Part6:Impact on customer culture |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Sell the brand first reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | ឯកសារនៅក្នុងថាស |
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