Sell the brand first How to sell your friend and create lasting customer loyalty

Material type: Text

TextPublication details: USA MacGraw-Hill 2006Description: xx,262p. Pic, graphic 24cmISBN:

0071470425

DDC classification:

658 Dan Stiff

Summary: Sell the brand first reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength.

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Part1:Its all about the brand
Part2:The core components of brand selling
Part3:Understand the buyer and selling
Part4:Selling brands in the business to consumer setting
Part5:Selling brands in consumer to brand
Part6:Impact on customer culture

Sell the brand first reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength.

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Sell the brand first How to sell your friend and create lasting customer loyalty